For my current branding project involving lēt (read up on it here) , a program manager similar to Steam and Origin, I have to make an animated commercial for it! Because I was thinking of a fun way to deliver features and information, I decided upon making a little retro arcade game-style parody.

I plan to make a pixel sprite for the lēt character (dubbed Jalapeño) and have him run along the screen, just like a side scrolling platformer, delivering information about the app. In the end, there’s a sweet victory and a preview of the handy mobile app!

The colors will be taken from the app’s palette, and will look as if it’s scrolling over the app itself, having features in the background as the character runs along. Most of the assets I plan to make 8-bit!