Behind every project… is a person… Behind every great production… there are more people… behind every person in that production… are even MORE people. Yup, we get it. Sometimes, we just need more than one person to complete a massive design project, or we even just need a team to function in a workplace to get where we need to go. That team that puts everything together, to make a great design, great project, etcetera is the multimedia team.
Just like a well-oiled and functional machine (hopefully you team is functional, but not… well-oiled, we’re humans, not cars), a multimedia team consists of a few very important parts that make things work. We’ve got the creative director; who is the vital role to every team, the project manager; the planner, the timer, the look-over-your-shoulder-and-pray-you-have-it-done, the content editors; the workers who smooth out weird text and make everything readable and precise, the videographers; the video producers who are daring enough to run around and break their shoulders with their cameras, all the way down to audio engineers; who have expertise in making every bit of audio sound as good as everything else looks.
Now then, this crew has complexities, and each role is key. A videographer without the audio engineer may be like a peanut butter and jelly sandwich with only the jelly. While they may be different, they absolutely need each other to add more. Meanwhile, a creative director without a full team isn’t really a director. You need a whole team or else your title just becomes “Creative” and that doesn’t look too good. What you need is each piece of the puzzle to make things work, after all teamwork makes the dream work.
The Crew & Roles
Creative Director, yes, you are the vital piece of this crew. The heart, the bread that holds together the sandwich, and the big boss of the group. But you have roles too, big ones, because you have big shoes that you need to fill. While you may go by the title ‘creative director’ you also go by other names depending upon what you’re working on. ‘Art director’, ‘copyrighter’, ‘lead designer’, and other various titles come into play due to that you work on many different things. The creative director manages the design, the concept, the idea, and you are an overlooker to your team. Creative directors can be found in professions from game design, to advertisement, to entire agencies made for multimedia design.
Project Managers, you are important. You are the clock that sets the deadlines, you are the planner, you are the radio between multiple members of the team. Just kidding, though. The project manager does exactly as the name says, you manage projects. This can include things from managing deadlines and making sure things are ready, from clearly communicating ideas to and from people in the team. Cost, time, scope, and quality are common words in a project manager’s vocabulary, and they keep track of all these little nitty-gritty details. You monitor the other workers, along with monitoring the possibilities of each project, including risk-assessments, financial assessments, and this is where deadlines come into play. You won’t only find project managers in the design field, you can also find them in construction, engineering, architecture, building softwares, etc.
Content editors are extremely important, just like every other member of this team. Content editors make the content from the projects easier to understand and to be read by others. They narrow down the complexities, making everything clear-cut and understandable. Along with making things comprehensible, they also make documents that are originally confusing and wordy into documents with visual appeal and ample readability. Content editing is also extremely time consuming because of this, and content editors need to be able to edit documents and other various things. They need to read over full documents and edit things contextually, along with making things more casual, as it’s not exactly like basic copy editing.
Videographersare the eyes of the machine that makes up this team, and videographers do exactly as their name says. They do videos. They make videos, they record videos, they edit videos. They eat videos for breakfast and sleep with their cameras on. Videographers make use of digital recording devices, which separates them from cinematographers (who use film, not digital), and they are armed with their video cameras to record live video for various different reasons. They record for things such as news stations, who heavily rely on live video from videographers for both field recording or in-studio recording.
Audio Engineers are another example of a tell-tale name. They engineer audio, and they produce or record sound, whether it’s out in the field, or within their studio. Audio engineers can work with vocals or recordings, their span of their work is massive in scope. They can do things like radio, music, television & films, and even video games. They can also work on music for all these things. They can do music-making, making use of digital instruments, or they can record and edit audio taken from live.
All in all, this team can create great things all together. When working in harmony and unison, they’re technically unstoppable. You cannot stop production teams when everything is functioning fine. That’s why technical trouble exists. It’s to knock down these teams before they get to strong and conquer the world… or just make a really good project. That’s what they should be doing.