This article is a pretty big deal. Judging from the fact that you’re reading this, it must mean that this article has loaded quickly and easily. If it hadn’t I can guess that you absolutely haven’t been reading this article. The ideal loading times for websites are 2-3 seconds, and if it takes longer this’ll actually irritate your users and lose visitors, thus losing buyers, readers, etc. A website that isn’t optimized is an unhappy website, and within this article, I’ll cover a bit of how professional website designers build properly optimized websites.

An Optimized Website is a Happy Website

Optimizing your website permits you to have more visitors due to your website’s accessibility. Believe it or not, 50 percent of internet users will leave a website if it takes more than 3 seconds to load, which is somewhat threatening. What is it? Do they have no patience…? Hardly! When the rest of the internet is moving extremely quickly, why should they have to wait any longer? There’s hardly a point in doing so, and having this happen will cause you to lose plenty of potential visitors. Having extremely quick load times and easy navigability is what will save your hide when you are trying to attract people to your websites, and here, let’s go over the ways that you can do this.

Text! How big is it? How much text is there? How is it arranged. Usually, text will load pretty easily, but beware of large areas of text that take a while to load, that will definitely deter potential viewers, customers, shoppers.

Easy navigation is an absolute must. If your navigation on your website is iffy, or loops around too much, or is overly complex, I doubt many people will try to sift through it. It’s hard and people want to see what they want to see, with very little change and loading. Having all your information in easy to locate places will not only be better for user experience but also for loading, as you (hopefully) have less random hyperlinks, pages, and other things.

Managing the media you utilize on your website is what will save you. Is the file too big? Is it a high resolution? Is it taking too long too load? You may need to make it a smaller size, or utilize a specific file size. If the file is taking too long to load online, you must reduce the size of the file. Utilizing Adobe Photoshop’s “Save for Web” tool will be extremely helpful when reducing the size so that you can manage the quality, down-scaling, and file sizes depending upon what you prefer. The “export as” function will also work well for this.

When worrying about the sizes of files, be sure to test the loading on your website, and be careful with the quality of the photos. If the photo has such low quality, people will turn up their nose at that, however, they will leave if the photo loads too slow. Be sure to find the balance between quality and quickness.

Along with managing media’s size, managing the photo formats as well will be extremely helpful. Some of the photo formats primarily used are png, jpg, and gif. You will use each of these for different things. PNGs are recommended for things that require transparency, for example, buttons on the website, banners, icons, and other various things. JPG, however, is utilized for any solid images that lack transparency. JPGs will make up the meat of your media, of course, unless you are using primarily PNGs. GIFs are handy for moving images, and you will use GIFs if you have a moving picture on your website. The top applies, be sure to scale these correctly and be careful of how many you use!

Photo by Nick Morrison on Unsplash.