Within a world where design is everywhere and constantly in our faces whether we realize it or not, there are so many designers behind the scenes flexing their creative muscles to create everything from web pages, to television commercials, even down to the wrappings on your food! Since digital multimedia designers are tasked with absolutely anything, they cover so many different roles, so many different jobs, and can live rather productive lives this way. Due to design being needed everywhere, they’re able to fulfill these roles be it photo editing to animating an entire series. Of course, with great power comes great responsibility, and even greater rules that must be followed.
Variety Is Key
Within this section, I’ll go through a few of the possible job outcomes filled by multimedia designers, but this is in no way a full list of jobs. There are many jobs open and waiting to be filled or waiting to be made for creators everywhere. Despite this, there are quite a good ones such as…
Web designer! Web designers are designers that specify within the creation of websites with functional layouts for websites along with graphics for the website in question. They ensure that the layout is easy to navigate, create pages and make sure everything is specifically placed to ensure unity and conformity between each part of the website. Sometimes, web designers utilize code, yet others do not.
Photographers are known for… well photography! The people in these professions are skilled within taking photos for just about anything, be it wedding photography, baby/children photography, or even photography of products being sold on websites. These digital designers are armed with their camera, lens, and photography kit as they shoot photos, along with the later usage of Lightroom and Photoshop.
Game Developers build the bread and butter of a game, from creating the graphics, art, and icons, all the way to creating the UI (user-interface), and coding every part of the game to function. These workers can use various programs depending upon their preferences, and will use various engines such as Unreal Engine, Unity, or Cry Engine to run their game. They require much time and work, as developing a full game takes a huge amount of time.
Branding and logo digital designers not only create every logo you’ve ever seen, but also may develop the brands identity. A brand identity is what a specific brand is seen as and how it wants to present itself. Business cards, stationary, billboards, advertisements- tv, radio, and physical copies, all carry that brand mark, and it is this creators job to take care of all that. Many companies will desire consistency and may require different things at various intervals, so they have a specific designer that they will turn to in order to preserve the continuity of their branding design. Say, if a company releases a new product that needs a design for the box, the designer would organize the company’s logo, its colors, and its commonly used typography to create a design that will appear cohesive to anyone who sees the product.
The final job I will list is Creative Director, which is a head creative artist that is tasked with being in charge of a creative team, and what this creative team does could be absolutely anything from game design to making magazines. The Creative Director manages those they are in charge over, ensuring that the workers get their work down on time and that the work is specific to the clients needs. Although a Creative Director is the leader, they definitely have to pull their own weight, and usually are working to the same finished product as their colleagues are. Many creative directors tend to be freelance and may have their own clients along with running a business involving their creative team.
Rules and Regulation
When creating art, images, websites, or other various things, digital multimedia designers must regard and use the copyright laws and not break any of them. These laws are meant to protect works from being stolen or unrightfully copied. All art of any kind is immediately becomes copyrighted when it is produced. “Copyright protection subsists … in original works of authorship fixed in any tangible medium of expression.” Under the case of this being digital art, simply it being transmitted digitally through the screen means that it is copyrighted.
There are four kinds of works, original work, derivative work, fan work, and work for hire. Original work is a painting, drawing, print, or sculpture, that bear the signature or mark of the original author. This also applies to digital artists, not just people who work in physical mediums.
Derivative works are based upon previous works already copyrighted. There are clauses for this, and derivative works are allowed, but they have specific rules to follow. This kind of work is based upon one or more preexisting works, “…such as a translation, musical arrangement, dramatization, fictionalization, motion picture version, sound recording, art reproduction, abridgment, condensation, or any other form in which a work may be recast, transformed, or adapted.” Art made by using references also falls under this category. Derivative works can be made also with permission from the creator of the original source. Spin-offs and other various things are made this way. Fan works count as derivative works, and are under the clause that the creator of the fan work does not own the character, world, or story of what they are drawing. For example, if I were to draw fan art of Wonder Woman, I would not own her, she would still be owned by her respective creators.
Work made for Hire is art made by an artist for someone, a client or a company. When the client pays for this, the copyright of the creation isn’t given to the artist, it is given to the one paying for it.
There are two kinds of usable stock photos, stock photos for commercial use and royalty free stock photos. With stock photos you will have to source the creator, along with paying for the photos. When using stock photos you are not allowed to utilize them for free, and you have to pay the creator the respective amount of money before being allowed to use stock photos on your work. Fonts on the other hand, can be copyrighted and bought, and are protected by their names and with require authorized use through buying the font. In cannot be claimed as your own.
Photographers are allowed to shoot photos legally in public places. Outside, down the road, anywhere in public is usually covered and you can shoot photos there. Of course, that doesn’t apply to public bathrooms, dressing rooms, or shooting photos towards someone’s window while standing out in public, that is not covered, and is not only probably creepy, but is actually illegal. While you are in public and taking photos, you don’t need to ask for permission to take photos if the people are out of focus or wandering, although if you are taking a focused shot of someone, you must ask for permission.
Although, not all public spaces are free to shoot in, some national parks, museums, and historical monuments may require a photography permit, so it would be best to check the location you’re shooting online prior to going out to shoot at a place like that.
The final point are places that are privately owned, it is best to ask permission first, or else it is off limits to photos. You are not allowed to shoot in that area before gaining permission. Also, if the place requires payment to enter, you may want to take that as a red flag and ask if you can actually take photos there. If a private property location has caught your eye, contact the owner and ask permission. This is for the best, is polite, and also will help you avoid breaking the law.